Step 7: Add your phone number and websiteīoth phone calls and website clicks are tracked by Google Business Profile, so make sure your information is correct here. If the customer searches “near me” or for “Best pizza near me,” then you’d have a much better chance of your business profile showing up in the search results. Google is all about relevance, so if a potential customer searches for “Italian Restaurant” but you’re a pizza place, then you may not show up. Step 6: Choose your Primary business categoryĬhoosing your primary category is very important because it dictates where and when you will show up on Google searches. Here’s where you choose whether you want customers to visit your storefront or if you work from home or would prefer your customers don’t visit your office you can choose a mile radius around your business, a specific city or state, or a group of zip codes.

Step 5: Choose whether you’re a storefront or a service provider You can also only have one business per residence. This cannot be a post office box or mailbox in a storefront like Postal Annex or UPS Store. This screen is where you’ll enter your business address, so Google can verify that your business exists. Step 3: Enter your business nameīe sure you spell your name correctly and use Title Case (where you capitalize the first letter of each word.) This is the first impression for a customer, and you want to make sure it’s a positive experience. You’ll be able to create a free account with any email address. If you don’t have a Google account, visit /accounts. Step 1: Start by going to /businessīe sure to bookmark this address, as you’ll need it to access your Google Business Profile listing in the future. If you’re a visual learner, I’ve created this handy video to guide you along the way.Ĭlick on the image to watch a demo on how to create a Google My Business (aka Google Business Profile) local listing.įor those who like to read instructions, follow the process below to build out your business profile. Now you understand the marketing potential that Google Business Profile provides, but how do you create a new profile? Below are nine steps to creating a Google Business Profile. Note: This is the same process you’d follow if a listing already exists for your business and you clicked on the “Own this business?” link within the listing. Feature products, photos, or menu items right on Googleīefore you can do anything, you need to create a Google Business Profile, so let’s walk through the process.See how customers interact and connect with your brand on Google.Connect with customers through phone calls, messaging, or responding to reviews.With a verified Google Business Profile, you can: Google Business Profile features help you to attract, engage, and convert customers. It’s important to note that Google Business Profile does not replace your website instead, it’s a complementary marketing profile to help drive more eyes to your website. If you have a Google Business Profile, then the potential customer may very well find and contact your business to satisfy that need. When customers find themselves in a moment of need (also known as a micro-moment) they turn to Google search to fulfill that need as quickly as possible. With Google Business Profile, you can connect with your customers, post updates to your business profile, and see how customers are interacting with your business on Google.Įxample of a Google Business Profile listingĬonsider Google Business Profile like your own piece of property on Google local. Google Business Profile (formerly Google My Business) is a free tool that allows small business owners (and nonprofits) to promote their business information on Google Search and Maps. You just scored a new customer!Īccording to Google, every month there are over five billion searches for restaurants, three billion searches for hotels, one billion searches for clothing stores, and another 600 million searches for hair and beauty salons.Īs a marketer, it’s your job to turn those searches into new customers. When prospects are looking for a specific product, service or type of business, Google Business Profile helps them easily connect on both Google Search and Maps. Most likely you’ll turn to Google, and subsequently a Google Business Profile, on your smartphone to find a close restaurant with good reviews and some appetizing photos. Those hangry rumblings make you want to find the nearest restaurant, so you can fill yourself up. You finally get off work and realize that you’re so hungry, you’re angry it’s called hangry. Imagine: You have been working all day without a break. Bryan Caplan Last Modified: Novem7 min read

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